If you look up the meaning of “craft,” its definition states that it is "a skill, a job, craftsmanship, dexterity, art, or manufacturing."
Applied to craft beer, this would be the manufactured product derived from the work, art, and skill of a craft trade. In other words, CRAFT BEER.
Now, how would we define "craft" in a less academic, and more romantic sense, one that connects with beer drinkers, and especially with craft beer drinkers?
• Craft is innovation and creativity. With just a few ingredients, a master craft brewer can create truly amazing beers. They just need imagination, and they have plenty of it.
• It is purity: yeast, malt, hops, and water are the four basic ingredients for making craft beer, and without adding anything else, an endless number of different beers can be obtained.
• It is naturalness: because its ingredients are 100% natural. No preservatives, no colorants, no acidulants, no flavorings, no sweeteners. The taste, aroma, color, mouthfeel, body, carbonation, and foam... Everything is obtained naturally.
- It is life: by using natural ingredients, it is a living, fresh beer.
• It is fragile: the use of 100% natural ingredients, without additives or stabilizers, makes it a very delicate product that requires careful handling, even in its preservation, to give its best.
• It requires training, constant updating, because making beer is relatively easy, but making many quality beers requires study and dedication.
• It is also responsibility, for taking care of every phase of the craft beer process, from its production to its storage, distribution, and commercialization in places that convey its craft philosophy.
• It is an experience for the senses. Aroma, color, mouthfeel, and taste awaken and connect with each beer to feel totally different experiences.
• Craft is health. Although it is an alcoholic beverage, there are countless studies showing that good craft beer is very beneficial for health when consumed in moderation.
• It is variety: there are many varieties of craft beer, 34 families that group more than 100 different styles according to the style guide (BJCP).
- It is PASSION. Of course, those of us who dedicate ourselves to this do so because we love craft beer, we love creating it, experimenting with it, feeling it, and we enjoy every day of our work with it.
And this is CRAFT for Althaia. It is being able to enjoy an incomparable experience by continuously creating surprising new beer styles with 100% natural ingredients, ensuring the quality of our craft beers so that they reach the public ready to be enjoyed.