We are delighted to close the 2023 chapter with pure excitement and a touch of rock and roll at Althaia!
In the world of distribution and wholesale, we have achieved a growth of 54%. Yes, you read that right, 54% more love for our beers compared to last year! This is thanks to the great effort of our team and the unwavering support of our incredible customers and business partners.
We have also secured very important points of sale, such as being in Duty Free at Alicante and Valencia Airports. We are present in the El Corte Inglés shopping centers in Alicante, Elche, Valencia, Castellón, and Murcia, and provincially in Consum Supermarkets.
Have you noticed that the Tap Room has become the place to be? Of course! This year, visits to our factory bar have also increased, proving that our crazy ideas, from concerts to our "Althia's Afternoon Party", including our gastronomic offer with delicious platters, pizzas, sandwiches, and Pit's legendary burgers on event days, are winning hearts. Not only are we gaining more fans, but our Tap Room is shining brighter than ever!
Purchases from our store have also increased, every day more and more of you visit us to take the best beers home or to give to your favorite people. Oh, and our online sales have taken off like rockets! We are proud to know that our products are flying directly to your homes. Sign up for our newsletter and you will be informed of all our secret offers. 😉
This year, reservations for tasting visits with pairings soared by 40%, with around 2200 people securing their spot through our website. Demand is on the rise, and so is confidence in our brand!
Let's talk about stars: at the Barcelona Beer Challenge, our Cornamusa, Bèrnia, and Mediterranean IPA Non-Alcoholic beers shone with medals, demonstrating that quality is our best calling card. And the Mediterranean IPA Non-Alcoholic took the title of best in its category, leaving industrial beers behind!
We are not just beer, we are community. Participating in local events, craft markets, and fairs like Alicante Gastronómica has strengthened our bond with the community. Additionally, our CEO, Mayte Pardo, shared her wisdom in a talk about Women Producers, reaffirming our commitment to diversity and inclusion.
And what about December? We were honored to be recognized with the SICTED tourist quality seal! It's an applause for our commitment to quality, respect for the environment, and our contribution to industrial tourism in Altea.
Our team is the key to our success, and 2023 saw our Althaia family grow. We thank every team member for their dedication, and we are excited about what 2024 has in store for us! Thank you all for being part of this rollercoaster of emotions in 2023! Here's to more laughs and successes in the coming year! Let's toast to that! 🍻